Project title
Exploring perspectives on desirable climate scenarios in the tourism sector by utilizing Lego Serious Play and GenAI
Research Unit
Primary investigator
Co investigators
Project period
2024/5/10 ～ 2025/3/31
Project summary
Local stakeholders play a significant role in overcoming the climate crisis that is facing the tourism industry, particularly through the development of sustainable tourism destinations. Despite this, governments and policy makers often neglect key local stakeholders in their policy making. This research focuses on the destination hosts’ perspectives, focusing on their view of the future sustainable development of their destinations. Uniquely, this research combines art and technology to create artistic interventions to communicate climate-related future visions which ultimately seeks to spark behavioural change. Moreover, a cross-country comparison will be explored by researching the perspectives of local hosts from Japan and Finland. The project adopts a preferable futures approach, whereby qualitative co-creation workshops will be organised with participants to tease out their visions for climate futures. Specific focus will be on the sustainable revitalization of rural tourism destinations, a key strategic priority for the tourism development in Japan and Finland. Technological software such as generative AI systems (DALL-E) will then be used to spark engaging discussions surrounding sustainable tourism destination development. This research is timely and provides both theoretical and practical contributions within the domains of sustainable tourism destinations and the climate crisis.
