Tourists’ willingness to contribute to smart tourism: A construal level theory perspective

公開日 2023年12月20日

国際観光学研究センター（CTR）の孫 昊客員ジュニアフェロー（本学大学院観光学研究科博士後期課程）と佐野 楓研究員（観光学部准教授）による論文が、国際学術誌「Journal of Hospitality and Tourism Insights」に掲載されました。

 

論文タイトル

Tourists’ willingness to contribute to smart tourism: A construal level theory perspective

 

著者

Hao Sun, Faculty of Tourism, Wakayama University; Center for Tourism Research Wakayama University

Kaede Sano, Faculty of Tourism, Wakayama University; Center for Tourism Research Wakayama University

 

書誌事項

Journal of Hospitality and Tourism Insights

https://doi.org/10.1108/JHTI-07-2023-0483

*Scopus収録ジャーナル

https://www.scopus.com/sourceid/21101045767

 

要旨

Smart tourism has become an inevitable trend in future tourism development. However, despite significant investment in its technological foundation, little is known about whether and when tourists are willing to be involved in smart tourism. This study explores tourists' willingness to contribute to smart tourism development by empirically examining their intention to share personal information and use smart technology. Based on construal level theory (CLT), a 2 (far/near spatial distance) × 2 (gain/loss persuasive information frame) × 2 (altruistic/egoistic value orientation) laboratory experiment with different contextual features was designed to examine tourists' willingness to contribute to smart tourism. Tourists are most willing to share personal information and use smart technologies when spatial distance aligns with information framing, spatial distance aligns with value orientation and information framing aligns with value orientation. This study provides essential insights for destination management organizations (DMOs) about tourists' perceptions of smart tourism, enabling DMOs to develop more precise marketing strategies to encourage tourists to contribute to smart tourism development and enrich tourists' travel experiences. This study enriches theoretical knowledge of DMOs' boundaries in encouraging tourists to contribute to smart tourism and provides critical insights into future smart tourism development for researchers and practitioners.

 

キーワード

Smart tourism, Construal level theory, Spatial distance, Information framing, Value orientation, Personal information share intention, Smart technology use intention

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